8×8 announces its CPaaS can now provide no-code functionality

CPaaS 8×8 can now provide no-code functionality that can enable enterprises to create more and better customer experiences, the company says.

The company’s new 8×8 Connect Automation Builder technology acts as a no-code multi-channel communications management solution, enabling a wide range of user roles in organizations.

The company says the new solution is a better way for organizations to implement effective communication solutions, regardless of their coding expertise, and allows them to create workflows that improve productivity, flexibility and efficiency.

8×8 product manager Marc Magnin says the key to success is automation, and the new solution offers a wide range of ways to reduce the manual workload.

“The goal of automated functionality is to eliminate manual work and repetition while allowing processes to scale, and that’s exactly what we’ve done with 8×8 Connect Automation Builder,” he says.

“Automation Builder now allows users to leverage a convenient, no-code visual interface to design communication workflows and deploy them to 8×8 Connect. Additionally, it enables businesses to automate their customer engagement at scale. without straining development teams or running development infrastructure.”

The 8×8 Connect Automation Builder can help organizations leverage digital channels to deliver better customer experiences, with features such as:

  • Eliminating the need for engineering or development resources through automation.
  • Custom iterations that users can modify and implement.
  • Drag and drop modules to create complex workflows or choose from pre-made templates.
  • Creation of communication workflows on all channels, including SMS, chat applications and voice.
  • Optimized processes for prospects and managers within marketing operations, customer support and operations.

8×8 Connect is a central component of the 8×8 CPaaS communication API portfolio, including SMS, voice, chat applications, video and performance monitoring.

The 8×8 communications API portfolio is also part of the 8×8 XCaaS (eXperience Communications as a Service), an integrated cloud contact center and single-vendor solution.

“Organizations looking to integrate programmable communications and CPaaS capabilities into applications and workflows need solutions that go beyond developer-facing APIs,” said Michael Brandenburg, principal industry analyst at Frost and Sullivan. .

“Line of business managers are often in the best position to improve workflows and processes, but only if they have the right tools and technology. 8×8 with Automation Builder lowers the barrier to entry so that enterprises unlock the power of programmable communications with its suite of low-code/no-code solutions.”

8×8 currently operates globally, working to break down the silos between Unified Communications as a Service (UCaaS) and Contact Center as a Service (CCaaS).

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