Calix and Arlo Expand Partnership to Offer End-to-End Security Solution for Homes and Small Businesses
Calix and Arlo announced the expansion of their partnership, which began with the integration of Arlo smart cameras into Calix Revenue EDGE.
Calix’s existing Arlo Secure offering expands to include emergency response, unlimited plans and availability in Canada. Calix and Arlo also announced that the service will add comprehensive monitored security to protect the whole home and small business.
The expanded solution will allow even the smallest Broadband Service Provider (BSP) to enthrall their subscribers with a CES-winning industrial design, ease of installation via the BSP’s field technician, and comprehensive assistance within Calix Support. Cloud (Cloud Support). Additionally, the subscriber will appreciate the simplicity of having key Arlo features integrated into the BSP-branded CommandIQ app while being fully managed by the BSP and Arlo.
Historically, broadband subscribers had to rely either on security solutions from private companies or on solutions provided only by large BSPs who invested millions to provide poor security solutions. These were quickly overtaken by consumer giants with their innovative industrial design and speed to market. Calix and Arlo’s expanded partnership is a game-changer, enabling BSPs of all sizes to offer an innovative security solution that elevates their brand and role with the subscriber, while halting the expansion of consumer giants to residence.
This recently announced managed and monitored security solution for home and small business will allow the BSP to easily excite its subscribers with high-demand and persistent managed services. This will allow them to:
Excite subscribers with a fully managed service featuring an award-winning industrial design. By offering Arlo’s award-winning security systems at CES 2022, BSPs will be seen as true innovators in their market. The Arlo security solution includes a sleek control panel, unique universal sensor, carbon monoxide and fire detectors, and Arlo cameras that fit seamlessly into any home or business, all fully managed and monitored by BSP.
Building on recent launches such as GigaSpireBLAST u6me, the first managed 6E Wi-Fi system for multi-gig Wi-Fi, Calix continues to position the BSP as the market innovator, well ahead of consumer giants and supermarkets.
Simplify the security solution for the BSP so they can simplify security for home and small business subscribers. The complete security solution will be deployed by the BSP within days as it is pre-integrated into Revenue EDGE, starting with a new Calix field service application. This will make it easier for the BSP technician to install the Arlo solution. Additionally, helpful Arlo features will be integrated into the BSP-branded CommandIQ app and include useful tools for subscribers, such as short self-help videos.
The subscriber experience will be further simplified with expanded Arlo experience troubleshooting with Support Cloud, Calix Operations Cloud, and the addition of Arlo-monitored 911 services. This simple security experience will provide subscribers with complete peace of mind as the Revenue EDGE platform enables the trusted BSP to deliver the ultimate experience.
Increase BSP revenue and trust with subscribers with behavioral analytics, marketing automation and best practices from Calix Customer Success Services. Most BSPs don’t have the resources to invest in an army of data scientists or massive marketing programs like the big BSPs and consumer giants. Calix evens the playing field with Calix Marketing Cloud (Marketing Cloud) which analyzes subscriber behaviors and directs the marketing team to the subscribers most in need of the service.
Then, Marketing Cloud helps the BSP understand which social channels deliver the highest subscriber engagement and automates tactics to reach them. The Calix Customer Success team is then ready to partner with the BSP to share best practices, customize campaigns by leveraging the market activation program, and make the launch of their managed security service for individuals and small businesses. companies as powerful as any consumer giant.
“With this announcement, Calix has once again listened to our feedback on what we need for our business and has delivered a comprehensive, managed security solution that will achieve our twin goals of member satisfaction and simplicity,” said Gary Johnson, Managing Director and Managing Director. at Paul Bunyan Communications, based in Minnesota.
“As a co-op, our members trust that we will constantly focus on improving their lives. In the past, we have tried to create our own bespoke security solution by integrating the best technologies. This proved difficult and expensive to launch and maintain. By providing Paul Bunyan with a pre-integrated Revenue EDGE solution for our field technician, support, marketing and operations teams while ensuring our brand is the only brand in the mobile app, Calix will give us what we need to provide our members with access to a home and small business security solution they can trust.
Colorado-based Jade Communications is already seeing fast, superior results by adding Arlo Secure to its managed Wi-Fi plans. In just two months since launching their Jade security service, they have sold three percent of their targeted subscriber base to the premium service and doubled their ARPU.
“The Revenue EDGE platform has created a market full of exciting subscription solutions. This will allow BSPs of all sizes to take the easiest route to launching new services at a pace that will put them far ahead of consumer giants and lethargic large BSPs deciding to create services themselves,” said said Michael Weening, President and COO of Calix.
“At home, I don’t have an innovative Calix partner BSP that offers me broadband services. For the past eight years, I’ve paid $50 a month for an outdated security system. Every time I look at the ugly tablet that provides the service or their mediocre mobile app, I think of upgrading to a consumer giant. But I always stop, because I don’t want to go through the setup process and worry about who I’ll call if there’s a problem – simplicity and reliability are most important to me. This is the opportunity for the BSP. Offering the world-leading and beautiful Arlo Secure solution, pre-integrated by Calix into BSPs’ field services, back-office, support and marketing teams, will elevate their brand, expand their relationship of trust with their subscribers and crush their competitors.
“My experience leads me to conclude that once the BSP has secured subscribers’ homes or small businesses, they will be reluctant to remove it. If this is a Calix-based BSP that has rolled out its branded CommandIQ mobile app, is constantly updating the service, and expanding its offerings through the Revenue EDGE Marketplace, I’m confident it will never come out. it stays ahead of the competition.
To further support this exciting announcement, Calix Premier Customer Success is presenting an Arlo Secure Revenue EDGE Activation Workshop. This on-site workshop offers comprehensive classroom training, hands-on labs, and field demonstrations of Arlo Secure. These next steps in security and cloud technology make it easier than ever for BSPs to identify and engage ideal Arlo Secure subscribers.