Calix Launches Arlo Security to Strengthen Security for Homes and Small Businesses
Calix announced Arlo Security, a fully managed home protection service, enabling broadband service providers (BSPs) to continue to differentiate themselves in competitive markets and extend their trusted brand.
Arlo Security is the 10th addition to the growing list of Calix Revenue EDGE managed services. It builds on Arlo Secure connected cameras to include an all-in-one keypad/hub and sensors to detect motion, water leaks, smoke, carbon monoxide, temperature, and light. Arlo Security combines this industry-leading security hardware with 24/7 security monitoring and Arlo Cloud video backups to protect subscribers.
Arlo Security offers a new opportunity for Calix partner BSPs to tailor their Wi-Fi offerings to the unique needs of their subscribers, creating exceptional Wi-Fi experiences. Since Calix launched Arlo Secure in 2021, BSPs have taken advantage of it to stand out in their markets, increase average revenue per user (ARPU) by up to 92% and improve their Net Promoter Scores (NPS).
Homes without a security system are 300% more likely to be burglarized. Other household emergencies like fires and water leaks affect thousands of households daily, threatening the health and safety of families and racking up billions of dollars in damage each year. Despite this growing need, only 36% of US households with broadband connectivity have a functioning home security system, and only a fraction of those households have a fully monitored and managed solution. Calix has partnered with Arlo to unlock this huge opportunity for BSPs of all sizes as even rural broadband markets become increasingly competitive.
Arlo Security will be available to all BSPs in early 2023. Innovative BSPs leveraging the power of the Revenue EDGE platform will soon be able to seamlessly deploy and manage Arlo Security by:
- Target households that want home security and provide tailored communications . Even one-person marketing teams can easily target households with managed services that address the issues that matter to them. Calix Marketing Cloud gives BSP marketers access to the most comprehensive data and insights in the industry. Additionally, Calix is rolling out beautifully crafted marketing materials in the Electronic Content Builder (ECB) to support the launch of Arlo Security. As part of the Calix market activation program, BSPs can personalize ECB marketing materials with their own brand, which speeds time to market.
- Partner with the industry’s largest customer success organization for launch support. Calix helps BSPs deploy Arlo Security with a high-end installation. Award-winning Calix Customer Success Services created SmartStart for Managed Services to streamline the launch of new managed services. Customer success managers provide customer support and field technicians with guidance tools and best practices. The Calix Revenue EDGE Activation Workshop helps field technicians and support teams launch managed services with confidence through hands-on technical training and demonstrations.
- Deliver exceptional subscriber experiences based on world-class customer support. Once in market, support teams of any size using Calix Support Cloud will be able to easily manage and support Arlo Security. Customer Service Representatives (CSRs) and technicians in the field will gain visibility into connected devices, as well as subscription status, account usage, and Arlo Cloud health visibility. With these additional troubleshooting features to resolve issues faster, CSRs can provide world-class support for Arlo Security.
Tombigbee Fiber, based in Mississippi, was founded by the cooperative non-profit Tombigbee Electric Power Association (TEPA), which has been providing electricity to Mississippians since 1933. Today, Tombigbee Fiber continues that legacy of making services essentials accessible to its subscribers and to create vitality in its community. . Earlier this year, it launched Revenue EDGE managed services, home network security (ProtectIQ) and advanced parental controls (ExperienceIQ), for all subscribers. Now it’s adding Bark social media monitoring and Arlo Secure smart cameras to its growing list of managed services offered in addition to its Wi-Fi plans.
“We are a gateway to the world for our subscribers, and with that comes the enormous responsibility of protecting them,” said Scott Hendrix, CEO of Tombigbee Fiber and TEPA. “We protect their home networks with ProtectIQ and help them control their internet usage with ExperienceIQ. Now we are deploying Bark to protect their children from digital dangers when they are away from the home network. Arlo Secure and now Arlo Security are the natural next steps in protecting our subscribers’ physical homes. We have spent nearly 100 years earning the trust of our communities.
“We already visit our subscribers’ homes to set up the Internet, so why not make them feel safe with Arlo Security, installed and managed by a community partner they trust?” We are excited about Calix’s continued innovation as it rolls out more managed services that provide us with new opportunities to add value to our communities. Everything we do is aimed at improving the lives of our subscribers, and Calix continues to support us in this mission.
Arlo Security is the 10th managed service from Calix.
“The home security market has been too difficult for smaller service providers to successfully enter – until now,” said Michael Weening, President and CEO of Calix. “Calix is transforming home security with Arlo Security, a fully managed home protection service. Arlo Security is a simple extension of BSP’s existing operations, marketing and support because, like all Calix managed services, it is integrated with the Revenue EDGE platform.
“This transforms the leading do-it-yourself home security solution into a fully managed experience that is perfectly aligned with BSPs focused on the needs of their subscribers and communities. Arlo Security is also a very sticky service, which protects the BSP business from low-cost, low-quality new entrants. Arlo Security is an incredible step forward in home protection and empowers even the smallest BSP to be a home security giant.