Cross-channel TV advertising company Simulmedia has renewed its data licensing partnership with Xperi-owned TiVo.
The partnership will allow Simulmedia’s TV+ platform to continue to provide marketers with audience planning, targeting and activation capabilities on ad-supported channels in the United States. The platform provides access to more than 300 million U.S. viewers in 120 million homes through partnerships with 250 broadcast, cable and streaming platforms and publishers.
Dave Morgan, Founder and CEO of Simulmedia, said, “Simulmedia’s partnership with TiVo has been instrumental in the success of our intelligent, data-driven approach to television advertising for over a decade now. As the cross-channel television ecosystem has become increasingly complex, the demand for reliable data on audience viewing habits is greater than ever. With TiVo data deeply integrated into TV+, our customers now have a simplified way to unlock the audience data they need to better inform how TV can help them achieve their business goals.
Fariba Zamaniyan, Vice President, Data and Advertising, TiVo, said, “We are excited to extend our long relationship with Simulmedia as it continues to redefine data-driven television and video advertising to meet the ever-changing needs brands, marketers and agencies in an increasingly complex environment.
“Our TV audience data will continue to provide Simulmedia with a high-quality data set that will support the creation of representative audiences giving their clients the ability to target advertising with confidence in this complex and evolving media environment.”
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