The platform caters to Latino borrowers en español
Mortgage applications are filled with vast amounts of information with complex terminology, Davé noted. For LEP candidates in the early stages of the home buying journey, this process can be daunting and difficult, he added. To help lenders and borrowers overcome these challenges, Maxwell designed the Spanish translation feature with its in-house team of Hispanic-American mortgage professionals to retain industry-specific context and nuance with heightened cultural context. .
Additionally, Maxwell recently launched Maxwell Private Label Origination to provide mortgage-as-a-service infrastructure to financial service providers, enabling credit unions, neobanks and real estate agencies to enter the mortgage market. Currently, Maxwell streamlines the entire mortgage process, from loan application to secondary markets, for more than 300 small and medium lenders across America, helping them outperform the market by more than 15%. For lenders looking to expand as the market contracts and serve the growing segment of Hispanic-American homebuyers, Maxwell’s Spanish translation feature will allow them to grow their market share by offering a welcoming borrower experience that lends cultural empathy to Hispanic Americans, especially LEP borrowers.
According to its corporate literature, the company, backed by strong industry expertise, provides offerings that allow lenders to stay ahead of the competition while improving their margins. A