VTEX and AWS to Provide DTC Ecommerce Solutions to Global Businesses

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VTEX announced a multi-year agreement with Amazon Web Services, Inc. (AWS) to create a new direct-to-consumer (DTC) solution that gives large businesses – especially global consumer packaged goods (CPG) brands – the ability to quickly and easily launch e-commerce sites and experiences to sell directly to consumers. The agreement will allow VTEX to expand its presence in the global digital commerce segment by using AWS technologies and leveraging AWS sales channels to create innovative, customer-centric capabilities for CPG businesses.

The new DTC Launchpad solution, powered by VTEX on AWS, will combine AWS machine learning services, including Amazon Forecast and Amazon Personalize, and VTEX’s e-commerce, marketplace and order management capabilities with logistics and distribution operations delivered through Amazon’s global Multi-Channel Fulfillment (MCF) solution to create an end-to-end DTC solution. MCF gives businesses access to a world-class fulfillment network, operational expertise and prompt delivery for all orders, wherever they are placed. In this model, CPG companies can send the products they sell through a variety of channels, including their own DTC e-commerce sites, to Amazon fulfillment centers, where Amazon will select, package, and ship those products to customers with speeds of fast delivery. DTC Launchpad, available worldwide, will also integrate with Amazon Pay in all 16 countries where Amazon Pay is available to facilitate payment and purchases with no-sign-up payment. As part of the collaboration agreement, AWS is able to sell DTC Launchpad to customers around the world.

“VTEX’s mission is to help our customers do business anywhere, and leveraging AWS is fundamental to enabling us to do so. By extending and deepening our relationship with AWS to include Amazon’s expertise in global fulfillment and payment services, we will be able to transform our 20 years of experience in Latin America – the sales environment at world’s most complex retail and fastest growing e-commerce market – into a true knowledge-as-a-service solution ”, Today, VTEX (NYSE: VTEX), the enterprise digital commerce platform for leading brands and retailers, a leader in accelerating the transformation of digital commerce in Latin America and expanding globally, announced a multi-year agreement with Amazon Web Services, Inc. (AWS), an Amazon.com, Inc. company, to create a new Direct-to-Consumer Selling (DTC) solution that empowers large businesses – especially global brands of consumer packaged goods ( CPG) – the ability to quickly and easily launch e-commerce sites and experiences to sell directly to consumers. The agreement will allow VTEX to expand its presence in the global digital commerce segment by using AWS technologies and leveraging AWS sales channels to create innovative, customer-centric capabilities for CPG businesses.

The new DTC Launchpad solution, powered by VTEX on AWS, will combine AWS machine learning services, including Amazon Forecast and Amazon Personalize, and VTEX’s e-commerce, marketplace and order management capabilities with logistics and distribution operations delivered through Amazon’s global Multi-Channel Fulfillment (MCF) solution to create an end-to-end DTC solution. MCF gives businesses access to a world-class fulfillment network, operational expertise and prompt delivery for all orders, wherever they are placed. In this model, CPG companies can send the products they sell through a variety of channels, including their own DTC e-commerce sites, to Amazon fulfillment centers, where Amazon will select, package, and ship those products to customers with speeds of fast delivery. DTC Launchpad, available worldwide, will also integrate with Amazon Pay in all 16 countries where Amazon Pay is available to facilitate payment and purchases with no-sign-up payment. As part of the collaboration agreement, AWS is able to sell DTC Launchpad to customers around the world.

“VTEX’s mission is to help our customers do business anywhere, and leveraging AWS is fundamental to enabling us to do that,” said Mariano Gomide, Founder and Co-CEO of VTEX. “By extending and deepening our relationship with AWS to include Amazon’s expertise in global fulfillment and payment services, we will be able to transform our 20 years of experience in Latin America – the sales environment. world’s most complex retail and fastest growing e-commerce market – into a true knowledge-as-a-service solution. We already have a highly reliable transactional platform and will now use advanced services like machine learning to create algorithms that can capture front-end interactions and anticipate potential client-side issues. AWS’s comprehensive portfolio of cloud services, along with its global infrastructure, empowers us to create innovative new offerings with the proven security and scalability that our customers rely on to grow their direct-to-consumer businesses. .

“AWS has a long history of helping the world’s largest companies accelerate their digital transformations to meet the evolving needs of their customers,” said Greg Pearson, vice president of global commercial sales, Amazon Web Services, Inc. service portfolio and l Amazon’s fulfillment expertise, CPG’s global brands can easily launch and scale direct-to-consumer digital commerce experiences that drive brand loyalty, collect insights, and enable rapid experimentation and innovation.


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